Customer-centric selling isn't a complex strategy.
Talk to your customers. Listen to what they have to say. Adapt processes to meet their challenges. It sounds simple, but most businesses don't put their customers first and forget who they are selling to.
I want to walk you through some of the winning strategies I've used over the years and how they can help you build a customer-centric approach
1. Create Marketing Content that Actually Helps Your Audience
Content is the foundation of any customer-centric sales process.
It's how customers first notice your brand. It's how you educate them. It's how you win their trust.
This strategy is simple. Teach people how to run their businesses more effectively, and your company will be at the top of their list when they need a product or service like yours.
If your team is starting to pivot to a customer-centric strategy, start with the basics:
Craft an ideal customer profile (ICP). If you try to create content south africa telegram data for everyone, you will end up writing to no one. Build out an ICP to hash out your audience's pain points, demographics, goals, and—most importantly—what they need. This will give you a "north star" to aim for when crafting content.
Think about your customer's journey. Every time a lead or prospect comes into contact with your brand, it's a chance to turn them into a paying customer. Marketers call these "touchpoints." However, a lead who just found you on LinkedIn is at a very different stage in their decision-making process from someone who signed up for a demo. This is why content must focus on education and being genuinely helpful to build trust early—not just pushing your product.
Don't try to do everything at once. You don't need a podcast, a YouTube channel, TikTok, or a library of eBooks to win over your audience. It's better to focus on quality over quantity. Figure out your audience's challenges and create content to help solve them. If that's writing blog posts about how to build a better sales process—great. If it's a template for forecasting sales numbers—great. Just make sure it's useful!