Use Exactly the Same Words They Do

[rifat28dddd]

Tip #2:
Who is the target buyer for your product or service? Do you know? While many organizations feel their services have a broader audience base than they actually do, it’s often a helpful exercise to use data to understand the key demographic, role, and persona of your target buyer (i.e. What type of person is actually buying your solution? What type of person is responsible for the majority of your revenue?). But the exercise doesn’t end there! Once you zero in on your target persona, engage them and listen to the specific words they use to describe their problems and the value they get from your solution.


Then use those exact words in your sales and marketing efforts. But why the exact words?

In a 2002 study, Dutch researcher Rick Van Baaren found that in one restaurant, servers were able to increase their tips by 70% simply by repeating their customer’s verbalizations back to them exactly. While this mirroring (or mimicking technique) may seem silly at first, using the same words as our target buyers promotes more rapid assimilation of our message and engagement with our brand.



Tip #3: Teach Your Audience Something
Helpful, insightful messages are great at engaging your morocco telegram data target audience for three reasons:

They invoke the power of reciprocity.


When you teach someone something and add value to their experience with you, you encourage them to respond in kind.
They build value in your brand. They substantiate your organization’s position as a thought-leader, making you a go-to resource for your target audience. They also won’t be so quick to delete new messages from you!
They can help uncover hidden pain. In many cases, your audience may not realize how problematic their current state is. Showing them what the future could look like may create the awareness you need.