How to assess where you are in digital maturity?

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When we talk about digital in pharma, we don’t just mean launching advertising campaigns or creating a website . These are all constructs, small elements of digital maturity. Your task as a marketer is to think about what steps and tools you can use to move from the initial level to a level that allows you to quickly and universally promote your products.

Pharma is at a very low level right now. Our challenge is to improve digital maturity.

Elements of Digital Marketing
Elements of Digital Marketing

Elements of Digital Marketing

Look at your technology system. For example, at the entry level, you may have a CRM system indonesia rcs data and Google Analytics installed, but they are not integrated.

In the next step, Google Analytics is connected to SA 360, DP 360, or the Optimization tool.

At the third level, Cloud Data Warehouses are added, and at the fourth level, these systems start working together. Accordingly, you combine all the data from all systems in one cloud and start working.