HeadHunter research data

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According to the HeadHunter website, the growth rate of the popularity of marketers has increased significantly since 2018. Compared to 2013, demand on the domestic job market increased by 155% by the beginning of 2019.



According to LinkedIn research, most of the requirements employers put forward for applicants are related to understanding search engine optimization and SMM. In addition, the most sought-after skills were:

product marketing,
image processing in various graphic editors,
ability to work with analytics systems,
advertising settings (PPS and targeting).
According to HeadHunter and LinkedIn, the most in-demand marketing iran rcs data professions in 2021 remain:

SMM managers and targetologists,
RRS specialists,
SEO optimizers,
account managers,
copywriters,
content managers,
email marketers,
brand managers,
PR specialists,
community managers.
That is, now the need for narrow specialists has increased. If earlier, until 2019, marketers and universal advertisers with experience in advertising agencies were mainly needed, now the vector has changed. This is due to the fact that the number of channels of interaction with the consumer is increasing, as is the number of companies, including those in complex niches, which are moving from offline to online. Therefore, one universal specialist can no longer perform the number of tasks that are necessary for brand promotion.

Over the past few years, a large number of successful digital startups, marketplaces, and aggregators have appeared on the market. In these niches, competition is literally going off the rails, and the one who invests the budget in marketing wins. Therefore, the demand for marketers and narrow specialists in this field is also growing.