In addition to the content, the quality of writing publications, literacy, conciseness, structure and, of course, creativity are important: pictures, photos, videos. When someone downloads an image from the Internet and simply adds it to a post (without any design), or even worse – applies text in Paint (as we did in school), I would like to recommend: it is better not to do it than to do it somehow. Inaction will not promote your brand, but it is better than forming a negative impression of yourself.
As for regularity, there are no ideal standards, everything is individual and depends on the activity of the organization itself and the behavior of the target audience. For some, it is enough to portugal rcs data make 3 publications per week, while for others it is enough to make 3-5 per day, and the audience perceives it comfortably and has time to interact. In all marketing manifestations, a test period is needed to find the best solution for your NGO and target audience.
Everyone knows that without targeted advertising, you can't get anywhere these days. And the point isn't even in your content. It's definitely great. But the algorithms of Facebook, Instagram, and other social networks work like this: whoever pays, they show it.
BUT! You can and should work on organic reach and interaction with content! Here are some tips:
Make pictures that you will want to expand, like, and send to someone (even if the post is seen by someone other than the target audience).
In your texts, be sure to call readers to action, take them to the event page or website.
5. Free promotion on social networks
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