The third strategy is the use of special projects

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The first of them (a rather rare method) is the company website. For example, this is the central website of Coca-Cola or Pepsi, which is promoted. It contains both communication tasks (representation of brand companies) and advertising. It has a part of advertising and search traffic.

The second and most popular strategy is a brand website, where the qatar rcs data team engages the audience from social media, display advertising, newsletters, etc., up to mentions on television or outdoor advertising. It is actively used by FMCG brands.

To do this, they create a separate website that is tailored to a specific target audience and usually contains competitive activation mechanics, etc. Currently, a special project uses a YouTube channel, TikTok, Instagram, Facebook, chatbots, and messengers, i.e., they test new options.

But in this strategy, it is important to understand how to evaluate these outreach activities. Almost any large brand of everyday demand has special projects and subscriber traffic volumes there in one way or another, so the audience of outreach can start from a few thousand and end up in several million.