To avoid wasting your promotion budget, analyze your audience

[sumaiyakhatun29]

First, we had to calculate a promotion budget and launch advertising.
The landing page, which the advertisement was supposed to lead to, was made quite primitively and formally. It seemed to us that we did not see in it a motive for the target audience to purchase this product. And in order not to waste money in advance, we suggested that the client analyze the target audience: what are their needs and what exactly from this product might interest the buyer.

A high-tech gaming mouse was advertised, and as a result of working with the target spain rcs data audience, we discovered that the benefits of the product were not disclosed on this landing page, and therefore driving traffic to this page would not be effective.



Having analyzed different categories of target audience, we found different needs and priorities of the categories. For some, mouse sensitivity is important, for others, design and tactile sensations, for others, the country of manufacture. But all gamers were united by one important feature - the desire to know the country of manufacture of the product, a place that inspires trust and in itself is a guarantor of the quality of the product. This moment actually played a key role in trust in the product, and therefore - in the desire or unwillingness to buy it.