This reason obviously no longer holds in an online viewing context. However, successful series remain relevant:
“ Streaming platforms have a very high turnover problem . People subscribe for a few months, binge-watch their favorite shows, and then unsubscribe. Platforms are looking for a bait to convince people to come back every night. So these shows are used to promote engagement . Sitcoms work particularly well in this regard. They are comfort food for listeners.”
This strategy seems to be confirmed gambling data taiwan when looking at Netflix viewing data reported by The Wall Street Journal : sitcoms The Office and Friends have the most viewing hours, far ahead of homegrown series like Orange is the New Black and Ozark .
Nostalgia, a model that has its limits
Amanda Lotz, however, casts doubt on the real attachment that these series create towards the platform:
“I suspect that a lot of the viewing of Friends and The Office is in the background, especially second viewings. Hit shows are designed to reach a broad audience, but I would be surprised if they were a big part of current viewing habits. I know some people say this on Twitter, but I suspect that’s the exception. These same people also value Netflix originals and the like, and they watch them much more attentively.”
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