How to Craft Persuasive Headlines That Pull in Qualified Leads

[shishir.seoexpert1]

So if you find yourself landing in the commodity zone more than you’d like in your sales motion, here are three tips to help you stand out and win more.



1. Stop sounding like your competitors!
I was recently training the team at Salesforce gambling data poland and asked the reps how they typically communicate their value to customers. One of the reps responded with, “We help our customers reduce costs and improve efficiencies” to which I [lovingly] replied, “Stop saying that!!! That might be true, but guess what? All your competitors say exactly the same thing! And if you sound the same as everyone else, your customers will think you’re the same.”

Imagine I decided to start my own financial services company and led with a message, “At Priemer Financial, we provide world-class service for very low fees.” Queue the collective eye roll from all the customers who’ve heard that a million times!

Instead, rethink your pitch to sound different. Use scientifically proven tactics to help your message break through your customers’ armor, engage them emotionally, and align with their journey.

Related post: Three principles scientifically proven to help your message break through your customer’s armor

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