Send push notifications about seasonal express sales.
For example, the outerwear salon "Metelitsa" created this push notification: "Polar vortex. Discounts up to 60%. Sale of coats, shoes and winter accessories."
The purpose of the mailing is to interest users.
Sometimes, notifications in the style of “reverse buy bitcoin email list psychology” help attract an audience to the app. For example, the culinary blog “Cooking Together” sends messages with the following text: “It seems that these notifications don’t work. And I really wanted to share a new recipe…”.
Stay up to date with news and send out fun and interesting messages regularly, this will help to establish contact!
Anti-cafe "Friday" sends customers such push notifications: "Football. Russia 3 - 4 Costa Rica. Get even for our team on Playstation."
Let your push notifications contain random questions. This will help attract customers.
Coffee shop "CoffeTime" sends subscribers: "Good morning! What coffee would you like?"
Include useful information for subscribers in your newsletters.
The hand-made goods store "Palitra" has developed the following push notification: "Scientists have proven that creativity helps people cope with the autumn blues. We are waiting for you at an open drawing lesson."
Encouraging your customers to support you via Twitter can help increase sales. Improve your social media promotion with push notifications.
Example of a message from the online store “UO”: “Tweet #UOLastCall and get a 20% discount + free delivery of orders over 1000 rubles for 2 days!”
Run a contest or lottery that will make users want to participate.
The Robinson travel agency sends out push notifications like this: "Only 1 day left until the draw for a trip to Turkey. Post a story about your trip with our agency."
5 more examples of newsworthy push notifications
JetBlue
This airline (and many others) use push notifications to remind passengers to check in for their flights. Customers receive messages exactly one day before departure. They are also sent such notifications if the flight status has changed.
Please note: the content contained in the newsletter has practical value. It is clear that push will not cause a rapid increase in sales, but it will help to form a positive perception of the brand. The probability that a passenger who has used JetBlue services will turn to this company again next time is quite high.
Research shows that the number of users signing up for newsletters is highest in the travel and transport niche (78%). Reminders of key details that help improve travel are highly valued by customers.
The Bump
What is constantly on the minds of expectant mothers and fathers? Of course, thoughts about the long-awaited baby. Bump is an application for women expecting their first child. It contains information about how the child is growing and developing. Subscribers are regularly sent information about the growth of the embryo at each stage, as well as what awaits the expectant mother in the near future.
Please note: Push notifications are most effective when they contain information that is truly useful to subscribers. Subscribers will be more interested and eager to receive a message about their future child than to receive annoying advertisements for stores.
If you want to use push notification technology, first identify the values of your target audience segment. If these values are not reflected in the messages you plan to send, do not send them.