Types of advertising in marketing depending on its purpose

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In fact, all types of advertising in marketing do not have clear boundaries, since the same advertisement can combine both characters. It depends on the specific advertising situation in which the organization finds itself.

Informative advertising
This type of advertising in marketing is used, as a rule, when new products are introduced to the market and it is necessary to create primary demand. For example, food producers first try to convey to the consumer information about the nutritional value, health benefits of the manufactured products, and options for buy weight loss leads their use.

Informative advertising solves the following problems:

announces to the market new products, new ways of using existing ones;

informs the market that the price of a product has changed;

explains clearly how the product works;

describes the services provided;

corrects misconceptions, dispels doubts and concerns of clients;

forms the image of the company.

Persuasive advertising
This type of advertising in marketing can be successfully applied at the growth stage, it allows you to form selective demand.

Sometimes, with the help of persuasive advertising, a company tries to prove the advantage of a certain brand by comparing it with other products of the same class, but of a different brand. Such advertisements can be classified as comparative advertising.

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It is used in marketing when advertising products in the following product categories: deodorants, toothpastes, tires and cars. The answer to the question of whether it is correct to create comparative advertising is quite ambiguous.

This type solves the following problems:

forms consumer preference for the brand;

encourages customers to switch to your brand's products;

under its influence, the client begins to perceive the properties of the product differently;

convinces the consumer of the need to purchase right now;

convinces the client that he needs to hire a salesman.

Emotional advertising
An analog of emotional advertising in marketing is reinforcing advertising, the purpose of which is to convince consumers that they have made the right choice. When creating emotional advertising, images of satisfied customers are often used, demonstrating a friendly, inviting atmosphere.

The objectives of this type of advertising are as follows:

to ensure that consumers have a sympathetic attitude towards the product;

create an image;

increase the level of trust in the company, directly in the product or service;

to draw the attention of buyers to certain elite behavior.