Train Your Army of Advocates

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Wouldn’t you like to know upfront who they are?

I guarantee that if you begin using this approach on every sales call, you will be well on your way to doubling your closing percentage and income.In Sales Prospecting is Life
The single greatest concern facing all salespeople is prospecting for new business. As a commission salesperson, your livelihood is directly dependent on your ability to prospect effectively. I have never seen a salesperson leave the profession because they had too many qualified prospects to work at one time.

The good news is that the easiest way to connect with high-quality prospects is through referrals. The best way to get referrals is to build and army of advocates.

To be successful in the sales profession you need assistance from your clients in the form of referrals. Average salespeople do not invest their time nor spend their money developing clients into advocates.

3 Keys to Building an Army of Advocates
Building an advocate army doesn’t happen over night, but the time, money and effort required to develop advocates is certainly worth it. Most customers are initially reluctant to provide referrals and need to be encouraged and trained.

Cows don’t give milk; you’ve got to work for every drop. To france telegram data become effective, advocates need to be trained and motivated. Advocates aren’t born they’re developed!

Identify Your Army of Advocates
Begin by creating a list of your existing advocates. Clients that have already referred prospects to you, automatically become part of your advocate army.
Review your client list for potential advocates. Identify those clients that have purchased multiple orders or large single orders but have not yet referred a prospect to you.
After I’ve identified my list of advocates and potential advocates, what do I do next?
Let your existing advocates assist you in training your potential advocates. Develop an action plan to contact your potential advocates and invite them to a breakfast or lunch along with one or two of your best advocates. This low-pressure approach is effective because you merely guide the discussion and allow your advocates to share their referral techniques.
Stay in contact. Put your advocates on a suspense list to contact them quarterly. Consider calling or mailing them something of interest, such as an article or newsletter.