— When there are a large number of calls, the original source is lost.

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Telephony is disconnected from web analytics
— Not everyone has a connection with CRM.

— Not all call tracking systems identify incoming numbers.



— When linking a number to a session, there is no analytics.

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For more details, watch Mikhail Fedorov's presentation " south africa consumer email list Dealer Monitoring and CRM Integration".



Time period and scale of internet marketing effectiveness assessment
Usually, everything is limited to people coming to the site, where they perform some actions - and this whole "mess" is spinning. To successfully promote your business, you need to see the whole picture, because in B2B everything is much more complicated. It is necessary to take into account a special coordinate axis, divided into segments - dealers and time.

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Availability of all collected data in any sections and types
Yandex.Metrica and Google Analytics provide a very weak opportunity to obtain data slices. In order to work fruitfully with information, it is necessary to download it from Google Analytics and transfer it to Excel. In this case, it will not be possible to obtain all the data. However, it is very important to be able to collect all the data and analyze it.