He was stunned by the answer:

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Great Relationships With Clients Are The Cornerstone of Success
Building great relationships with clients is a cornerstone of a successful career in sales.

Achieving this means more than just a benefit for your customers in knowing that they can count on you for the very best in product knowledge and advice, plus after-sales support.

You stand to gain as well when those satisfied customers tell their friends and colleagues about you.

Referrals have a unique capability in that they have the potential to generate new clients for you without seeking out those clients first.

Word of Mouth
Given that kind of power, you’d think that everyone uruguay telegram data would be making good use of referrals, right?

Surprisingly very few businesses capitalize on word-of-mouth from their existing customers.

I’ve found this to be the case in my discussions with groups during Engage sales training exercises, and I’m not alone.

Business guru Tom Peters recalls how he once polled executives at a workshop and asked them what percentage of their customers were giving their businesses all they could, including referrals.


“I knew they would be quite a bit lower than 100%, but I’ve found that most executives estimate that only somewhere between 0 and 25% of customers are giving them all the business they could. The numbers are even lower for referral sources.”

There are a few reasons for this. Among them is that classic mistakes are often committed when asking for referrals.