In pursuit of coverage, many forget when setting up that indonesia mobile number list within a small budget it is better to concentrate on key phrases. If you go overboard with the number of key phrases, the budget will be distributed among all phrases. And most likely, the money will run out before you find the target audience, because there was simply not enough budget for the most important words.
Plus, the more keywords you have, the harder it is to track which ones work best. This complicates the process of optimizing your advertising campaign. It is best to focus on the most relevant and potentially profitable words. And you can achieve this by adjusting your list, getting rid of keywords that do not bring the desired result.
If you want results, then put everything on the quality of keywords, not their quantity. 5. Ignoring display time settings By default, ad settings are designed to show ads 24/7. But, going back to the budget issue, if you have a limited budget, the chances that you will exhaust it faster by showing ads at times that are inappropriate for the audience increase.
Before setting the display time, you need to consider seasonality, daily factors, competition, and time zones if the advertisement is distributed to several regions. The time of day can affect conversion, as the audience may be inclined to buy during a certain period, and at other times may study the market more. And if we talk about seasonality, then the audience that will respond to contextual advertising about buying air conditioners in winter or winter tires in summer will be much smaller.