While it is true that many users are wary of cookies, due to the amount of information indicating that they can compromise their privacy on the Internet, people do not feel completely sure whether their data is safe or at risk.
Despite this, their use is really important; and far from being a problem, they are a beneficial tool for your website, as well as for your clients.
Usability . Cookies improve user navigation, both diabetes mailing list on their first and subsequent visits, by facilitating login, filling out forms and making purchases, among other interactions with your website.
Segmentation . Cookies allow you to automatically segment your audience by remembering preferred content, favorite articles or most visited sections. This also helps to build loyalty.
Marketing strategies. Thanks to the segmentation and profiling they do for each user, cookies facilitate the implementation of inbound marketing strategies .
Data and analysis . The use of cookies provides a series of data that facilitate the analysis of the behavior of your visitors. From the volume of traffic, the time spent or the bounce rate.
Types of Cookies
Using these tools allows the server where the website is located to recognize the browser used by users , thus making the navigation process simple. Among the positive aspects that we have already mentioned, we also find that cookies can be used to:
Measuring the audience
Managing traffic indicators
Monitoring progress
Count the number of entries
Now, among the types of cookies are those that are determined according to:
-Your time
This category refers to the time that they remain activated . And they are divided into:
Session cookies: These are designed to obtain and save data while the user enters your website .
Persistent cookies: type of cookies in which the data is stored on the terminal and can be accessed and processed by the cookie controller in the short or long term.
-Your management
These cookies refer to the entity that manages them . This type includes:
First-party cookies: These are sent to the user's terminal equipment from a computer or domain that is managed by the publisher itself. The services required by users are offered from that domain.
Third-party cookies: These are not managed by the publisher. They are processed by the entity that processes the data acquired through the cookies.
-Its purpose
These are determined according to their objective, which may be:
Analytical cookies: These are cookies that quantify the number of users . This allows for the measurement and statistical analysis of the use that users make of the service offered.
To carry out this process, the navigation of the website is studied. In this way, you have the possibility of perfecting the offer of products or services that you offer.
Advertising cookies: allow advertising spaces included by publishers on a website, app or platform to be managed in the most accurate and efficient way possible.
To do this, two fundamental factors are taken into account:
The edited content
The frequency at which advertisements are displayed
Social cookies: these are essential for the application of social networks such as: Facebook, Instagram, Youtube, Pinterest, Twitter, among others.
Social cookies are intended to control interaction with widgets within the page .
Behavioural advertising cookies: this type of cookies stores information about user behaviour, which is obtained through continuous monitoring; in which people's browsing habits are observed.
This strategy allows for the design of a specific profile for the purpose of sharing advertising, based on the needs and interests of each user.
Affiliate cookies: allow you to monitor visits originating from other websites. They represent affiliate companies with which you have established a contract through your website.
Technical and functional cookies: these are essential for using the web portal and for performing the contracted service.