B2B mailing database
A B2B (Business to Business) mailing database taiwan cell phone number is nothing more than a database of contact information for companies. As a rule, these are data for secretariats, sales departments or other unspecified organizational units within the company with which some form of cooperation could be established.
E-mails of specific employees, e.g. [email protected], may already be classified as allowing for the identification of a specific person. Therefore, we will apply the rules regarding the processing of data of natural persons to them, and not those that apply to mailings to companies (it is worth remembering that although GDPR applies only to data of natural persons, the Telecommunications Law, for example, has a broader scope).
Types of mailing databases
When explaining what a mailing database is , we have already indicated that it comes in B2B or B2C versions. However, there are also other divisions that are worth knowing. When talking about types of mailing databases , we may mean, for example, not its content, but its origin: in addition to our own databases, we should also distinguish between rented or purchased databases.
Your own mailing database is, for example, a database created based on newsletter subscriptions, or created by recipients expressing consent to marketing contact when registering in a regular customer club. Building a mailing database allows you to gain direct access to people who know the brand and are potentially interested in its services and products, so it is a popular solution. Sometimes, however, it is not enough.
If, for example, we want to implement cold mailing, i.e. send messages to people who have not previously dealt with our company, it is difficult for us to have their consent for marketing communication. Buying or renting mailing databases comes in handy . In this way, we quickly gain access to often very large and extensive lists of contacts that we can use immediately.
However, the matter is much more complicated than it might seem at first glance. When buying, renting or leasing a database, we are not always certain that the data was obtained legally and that the