See how to use this search engine for your company's digital marketing actions
You're probably already familiar with social networks like Facebook and Instagram. But what do you know about Pinterest?
If you thought of a social network that was completely aimed at women and that only served to find pretty pictures and decoration tips, you're wrong!
Today, you'll learn how Pinterest works and why you need to use it for your business's marketing.
What is Pinterest?
First of all, you should know that Pinterest is a virtual search social network. On it, you can find ideas for all kinds of projects and different interests. In other words, it is a way to organize the things you like.
Some of the most common categories are:
Revenues
DIY
Home decoration
Wedding inspiration.
But the options are much more varied.
Users, known as “pinners,” can explore and save other line data users’ content. They can also comment on photos and videos, follow other accounts, brands, and companies, or create specific boards within their profiles. In other words, Pinterest’s goal is to connect people through the “things” they find interesting.
UNDERSTANDING PINTEREST
There are some interesting features and main elements in the social network.
Folder: A user's profile is made up of folders that represent different categories. There is no limit and users can create as many folders as they want.
Pins: Users place “pins” within their boards, each one directed to a specific category or topic. Each pin can have an image, video, link and a description.
Repin: This happens when a user saves another user's pin or tag to their own board.
Feed: It's the same as on other social networks, that is, various contents from other users and from folders that the user follows.
Why use Pinterest for your business?
Many businesses end up ignoring Pinterest because of its visual appeal. However, this social network is becoming increasingly interesting for businesses.
Pinterest is no ordinary social network. In addition to its huge growth, users love it and it has become an excellent marketing channel for companies to promote their products and services with attractive images, well-edited videos and fun infographics.
With these strategies, you can increase your company's number of followers, increase your brand's exposure and drive traffic to your website, for example. In addition to other advantages, such as:
Keep your brand more present on the internet:
Personalize your Pinterest account with your logo, an interesting and complete description of your business and a link to your website.