Understand how consumers are behaving today.
New consumer habits will always exist. They follow what is happening in the world and the new needs created and existing at the moment.
If you stop and think about it, the way consumers behave today is different from 10, 20 or 30 years ago. This is due to a number of factors, such as the economy, culture and, most importantly, information technology.
Technology is an ally of new consumption habits
In the era we live in, active consumers have easy access to the internet and, as a result, their consumption habits have changed significantly. Therefore, it is very important for companies, brands and businesses to be aware of this issue.
Technological advances have a major impact on changing consumer habits. Nowadays, with a simple search on the internet, it is possible to look up prices, reviews, product quality and place orders. In other words, there is no longer the need to go to the stores to buy anything.
These products range from simple regional purchases to instagram data imported items, showing how important the internet has become in the world of sales.
The search for fast service
A habit that cannot be ignored is the consumer's search for faster service regarding the brands, services and products they are researching.
With the speed at which information is released on the internet, consumers become more anxious for quick answers about what interests them, with immediate feedback being a factor that will be taken into account when making a purchase.
The search for information and products on the internet increased even more during the COVID-19 pandemic, where the healthiest and most correct option for purchasing and consumption was online, due to the isolation measures applied.
And this consumption habit, which already existed and has grown a lot in recent months, has secured its space and won over consumers of all ages and interests.
What are the trends in new consumer habits?
After understanding the importance of the internet in changing consumer habits, we need to know what the trends in this consumption are:
Sustainable consumption: Sustainability is a growing topic and the search for products that cause less environmental impact is high. Therefore, consumers are looking for companies that work with cleaner production and reused or recycled products.
Using multiple channels for purchases: We have already talked here on the blog about how using multiple communication channels is important for customer relationships. Integration between an app and a website, another app or social networks is preferred by consumers, as it facilitates the entire purchasing process, from product research to finalizing the order.
Humanization: With the amount of information available, it is increasingly easier to find out what is and what is not fraud when making purchases. Therefore, the search for more real products and services that make sense to the consumer's life is growing.
Mobile convenience: People spend more and more time with a smartphone in their hands and are therefore accustomed to the convenience that the device provides. This is why there is a preference for apps, which are the fastest way to search and shop online.