Write High-Converting Ad Copy

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shishir.seoexpert1
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Joined: Tue Jan 07, 2025 6:22 am

Write High-Converting Ad Copy

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There is also a greater diversity of formats being relied upon to distribute content, although social media remains dominant. About 66% of news outlets distribute content in at least four formats , up significantly from 40% in 2017. In addition to social media productions, popular formats include video (35%), messaging apps (27%), newsletters (27%) and livestreaming (24%).

4 challenges for the future

1. Hire more tech professionals, especially women

Although the use of some digital gambling data china tools (fact-checking platforms, social media, and digital content creation) is on the rise, journalists and editors with advanced experience in technologies, such as cybersecurity or analytics, are still few and far between .

At the time of their hiring, 19% of journalists had analytical skills and 7% had cybersecurity skills, while 43% had skills in digital and video tools. Only 4% of newsroom employees are technology professionals (product developers), a slight increase from 2% in 2017.

Women now hold half or more of management positions in 4 out of 8 regions surveyed, and the majority of journalism positions in Europe and North America. However, fewer women than men had digital skills when hired . About 25% of women had no digital experience, compared to 15% of men. 48% of women had two or more technical skills, compared to 55% of men.
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