Types of content for a website

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It is very important to fill your Internet platform with high-quality, interesting content. And here we are talking not only about texts, but also about pictures, links, titles, meta tags, audio and video clips.

Two systems of consciousness

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Texts . There are several types of them:

Copyright is an original material latvia email list written by a copywriter or journalist. The content of such texts is unique, and they are the ones that are best perceived by both the audience and search engines. Such materials provide the highest conversion and sales because they inspire user confidence in a product, service or company.

Rewriting is a newly reworked text, sometimes even taken from another site. During the process, the original article is modified, some words are replaced by others that are similar in meaning. Thus, the essence of the article is preserved, but the style does not always remain at its best. As a result, both perception and position in search engine results worsen. However, after a high-quality rewriting (using several sources), an excellent, almost unique text can be obtained.

Material translated from another language. Search engines perceive such text as unique, because writing a translation from one language to another is practically creating original content.

Copy-paste is the placement of materials on the site that are simply copied from other sources. The worst way. By choosing this method of updating content on the site, you can fall under sanctions from search engines. In addition, this is a violation of copyright law, and you will have to answer to the fullest extent. And another disadvantage - with such content you undermine the reputation of your own company.


Audio recordings, podcasts .

Audio content includes all kinds of materials in audio format, namely: music recordings, podcasts, videos with interviews, webinars, lectures, training texts (including about the product and the company itself). It is especially valuable when the user can hear the presented content only from you. If this is a trading platform, place, for example, audio instructions, and for image platforms, interesting presentations, recordings of lectures with the opinions of authoritative experts, etc. are suitable.

Video content . This refers to training materials, presentations, clips, films, games, screencasts, video manuals, etc. They can be found in both free and paid databases, you can film them yourself, or you can even announce a competition for the best video among your users. In any case, with the help of such content, conversion improves by 86%. Moreover, search engines are unable to determine the individuality of audio and video clips. However, this does not reduce their importance when updating content on the site. Content of this format holds users' attention longer, and this has a positive effect on ranking.

Pictures . Material supplemented with images (slides, screenshots, photographs, diagrams) is always perceived easier and more interesting, and therefore holds the attention of users longer. Infographics increase traffic flow best of all (by 12%). The phrase "picture to attract attention" is widely used on Facebook. Practice shows that text diluted with images becomes 100% more attractive to the audience.

Original headlines . They should be bright, detailed, and convey the essence of the material posted on the site. When updating your resource, keep in mind that very often visitors only glance at the headlines, and if the necessary information does not immediately catch their eye, they quickly leave the pages.