Tips on How to Write a 'Headline' on an Ad Image on Facebook

[zihadhasan012]

Tips on How to Write a 'Headline' on a Facebook Ad Image

In writing advertising sentences, people are attracted to reading because of the TITLE/HEADLINE .

Is that true? We will read the sentences of the advertisement ourselves if we are attracted by the title first..

Some experts say that 65% of people stick with an advertisement because of the title.

Some say 70%..

We'll take 70%..

..

Remember when you read HARIAN METRO? You would definitely SCAN the headlines that were displayed first. CHOOSE the interesting headlines, then read the rest..

Tips on How to Write Headlines on Facebook Ad Images

Is what I said right?

After reading the interesting title, you will STOP and start reading the intro sentence ...

An example of a metro-style title..

“90-YEAR-OLD GRANDMOTHER MARRIES 25-YEAR-OLD JEJAKA”

“5 GOATS KIDNAPPED BY 3 VIETNAMESE MEN”

“NEW RETIS, ALIP BASKETBALL FORGOT HIMSELF!”

People will stop by if the title catches their attention!

Same in fbads…

The headline isn't interesting, people don't stop by..

Maybe they've seen the picture of your ad, but if they don't continue reading your ad text even though...

Offer your power ... it would be a loss if anyone didn't get it!
Your product is very good.. it's a hit in the market!
Your sentence is amazing.. people buy it straight away, without thinking first!
.. it's useless if the audience doesn't read it!

Why don't they read it? The reason is that the HEADLINE of your ad doesn't grab their attention...

Do you know what the actual function of this headline is?

Headlines function as;

Attention-grabber – To attract the audience's attention ghana phone data so that they stop and read the content of your ad TO THE END.
The first emotional lure – The audience feels lost if they don't get your product, especially if you use an Urgency type headline .
Audience caller – To call and filter only relevant audiences. For those who are not relevant, you can read another post..
Advertising image support – To SUPPORT advertising images, so that the advertising message can be conveyed to the audience more effectively.
In FBADS marketing , headlines can be written in 2 forms;

Headline at the BEGINNING of your ADVERTISEMENT.
Headline on AD IMAGE.
You can use any headline you want.

I want to tell you a little bit..

In one of the earliest FBADS marketing books I ever read in 2011..

Headlines on pictures have HIGHER persuasive power than headlines on advertising text.