In recent years, many companies have been using digital advertising to effectively promote their products and services and have been successful in improving their marketing effectiveness. However, the current situation is that fraudulent acts in digital advertising, known as "ad fraud," are becoming a problem.
If ad fraud is left unchecked, it luxembourg cell phone number list could lead to the worst-case scenario of collected data being exploited by fraudulent companies or brand image being damaged.
In this article, we will provide a detailed explanation of ad fraud, introducing its types, how it works, its current situation, and successful examples of countermeasures.
Table of Contents [Hide]
1.What is ad fraud?
2. Types of ad fraud
3. Risks of ad fraud
4. Countermeasures against ad fraud
5. Successful cases of combating ad fraud
6. Avoid ad fraud and effectively market your app
7. Summary
What is ad fraud?
"Ad fraud" refers to advertising that uses invalid impressions and clicks to fraudulently inflate the number of successful transactions and effectiveness of advertising costs, resulting in unjustified charges.
Ad fraud, also known as fraudulent advertising or scam advertising, is a type of advertising that employs malicious mechanisms, and many companies are currently falling victim to it. There are many different types of ad fraud, including those that aim to weaken systems by matching user behavior, and those that abuse programs.
Recently, various methods and countermeasures have been developed to combat ad fraud, but it remains difficult to completely eradicate it.
Ad fraud is generally created and carried out by fraudsters, who create bots in free apps and spread them to users. They then remotely control the bots to generate a large amount of traffic to fraudulent websites, creating counterfeit, attractive websites.
When ads are placed on these counterfeit sites or clicks are generated from unscrupulous affiliate sites, fraudsters and hackers collect illegal advertising fees.
The current state of ad fraud
Currently, ad fraud is said to account for approximately 12% of all digital advertising, and the number is increasing year by year in Japan as well.
As digital ads are created using the latest technology, ad fraud is also becoming more sophisticated. In Japan, the total damage caused by ad fraud in 2018 reached 12 billion yen, and the damage is expected to continue to increase in the future.
Additionally, ad fraud tends to occur in large numbers in countries with large populations or high CPI values, and countries such as Japan, the United States, and the United Kingdom currently suffer a lot from ad fraud.
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Types of ad fraud
The best way to explain ad fraud in one word is "fake advertising," but ad fraud can be categorized into several different types with different mechanisms. From here, we will explain in detail the types of ad fraud and how they work.