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As for advertising in Russia, growth is also observed here: the market volume exceeded 400 billion rubles already in the first half of 2024, and the Internet Services segment showed positive dynamics of 26%.

This is definitely something that cannot be ignored when building a promotion strategy.

By the way, read our article on the Completo blog about how to predict the situation on the digital market for a year ahead and take these hypotheses into account in your work !

Advertising in social networks and messengers: what does business choose
The Ministry of Economic Development of Russia and the Association "My Business" conducted a study and determined how entrepreneurs in Russia use social networks and messengers for their promotion.

As expected, VKontakte became the most popular platform bangladesh consumer email list - it is used by 38.5% of respondents, Telegram took second place, with 23.2% using its capabilities.

46% of respondents also identified VKontakte as an effective sales channel:


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Source

At the same time, 69% of entrepreneurs use paid promotion tools: targeted advertising is the most popular, chosen by 27% of respondents, followed by paid posts in communities, and only 13% order advertising from influencers.

I recommend that you read the study, and you can learn how exactly to promote B2B brands on social networks from this article .

Enjoy learning and successful application!