How to find a marketer by resume

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The employer learns the primary information about the applicant from the resume, from which a lot of useful information can be gleaned, spending very little time on it.

The summary consists not only of text, but also of numbers : ROI, CTR, indicators of profit increase as a result of the marketer's actions and marketing campaigns. A specialist who can present the results of his work in numbers, as a rule, can competently approach setting goals and find ways to achieve them. The clearer the occupant resident lists data, the more competent the specialist.

Experience working with the sales department is one of the key indicators . There are many companies in which difficult, sometimes even competitive, relations between marketing and the sales department are formed, which is fundamentally wrong. Thus, a marketer who has positive experience of cooperation with the sales department will be a real find for the company.

Active Listening Techniques in Sales

A specialized education (in marketing or PR) is an important, but not fundamental factor . The labor market is overflowing with excellent specialists who do not have the appropriate education. Although, the theoretical knowledge of an employee can significantly increase the efficiency of his work. Moreover, former classmates of this specialist can be very useful for you and reduce the cost of "marketing services".

Marketing specialization . Some marketers cannot "sit still" and regularly change their areas of work: SMM, competitor analysis, landing page development, event creation and holding, etc. The employer should pay attention to such "inconstancy" and think about the depth of knowledge of this applicant. Select the resumes of those candidates who specialize in the marketing area you need.

Industry specialization . It is very good if the applicant worked in the same field as your company (it will be easier for him to get up to speed and start working for results). If you represent the B2B sphere, and the applicant was involved in the B2C segment (or vice versa), then you cannot count on a quick result. This is explained by the fact that the person will have to adapt to the conditions of your industry and learn to apply their knowledge and skills in a new market.

Length of employment with one company . This section of the resume should show a balance between the field of activity and the duration of transactions in this industry. For example, in the B2B sphere, a transaction can last 9-12 months, and you find out that the applicant has worked less. Conclusion: the candidate was able to assess the effectiveness of work in the short term (views, clicks), but did not wait for the final result - the conclusion of the transaction. Although, an employee who has stayed in one place for 10 or more years is also not an ideal option.