How can the halo effect negatively impact your club or business?

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Let’s say you’re the owner of a dance studio wanting to branch out from ballet and into street dance or jazz class. By ramping up promotion for your already stellar ballet program, you can entice more people through your doors. Once they’re in, your new students will be more open and willing to try other classes because they will already have an assumption that everything you offer is of the highest quality, just like your ballet program.

Using the halo effect to generate interest is one thing, but maintaining those expectations by delivering exceptional service is key for repeat business.

The halo effect can be a double-edged sword. On one rcs data malaysia hand, it can generate positive buzz and help attract new customers to your club or business. But, on the other hand, it can lead to some unfounded assumptions and distract you from recognising the issues and problems that require attention. When you become too invested in the halo effect surrounding someone or something, you might miss crucial red flags that need to be addressed.

Let’s say you’re running a football club, and you need an assistant coach. You enlist the help of one of the fathers from the sidelines who’s always been supportive and enthusiastic about the club. However, once he becomes part of the team, it becomes clear that he doesn’t enjoy playing second fiddle and has completely different ideas on how things should be done.

That’s when you realise that your halo effect towards him blinded you from his shortcomings, and you’ve made a hiring mistake that will now require time and attention to resolve.

In short, it’s crucial to keep the benefits and drawbacks of the halo effect in mind. Use it wisely to boost your business’s / club’s reputation, but don’t let it cloud your judgement when it comes to making important decisions.