Mainly in the Central Federal District (44%). Cities of the Central Federal District include Moscow, Voronezh, Yaroslavl, Ryazan, Lipetsk, Tula, Tver and others. 15% of respondents live in the Southern Federal District (Rostov, Krasnodar, Volgograd), 9% in the Northwestern (St. Petersburg, Kaliningrad, Arkhangelsk).
How old?
Telegram is a social network for adults. Almost 30% of users are aged 35 to 44, 26% are over 45, and 21% are aged 25 to 34. Users under 18 make up only 9%, and those aged 18-24 make up 12%.
Where do they work?
18% of respondents work in IT, 10% each are involved in education and production. In terms of positions, 52% consider themselves industry specialists, 32% are just starting their careers, undergoing an internship or graduating from an educational institution, and 17% hold management positions. Almost half of them have a higher education, about 30% have a general secondary education, and 15% have not graduated from a university.
How much do they earn?
Up to 70,000: 43% less than 40 thousand per month, 32% of linkedin data respondents from 40 to 70 thousand, 25% - from 70 and above.
How do you choose channels in Telegram?
Most often they trust their own opinion (67%). 19% may subscribe to a channel if it was recommended by an expert, 13% subscribe because the resource is on the list of cool ones in the niche.
What kind of character are they?
Most users consider themselves innovators and are mentally prepared for innovations (57%). About 30% consider themselves traditionalists, and 12% conservatives who are not very ready for change. 43% follow their dreams in life, 38% strive for self-development, and 35% are happy with stability.
Analysis of popular channels in Telegram
Telegram in 2022 is the main source of news and a channel for communicating with bloggers and media personalities. The top 5 channels by number of subscribers, according to Tgstat , include channels with news summaries.