Personal qualities of a targetologist

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Flexibility of mind, ability to analyze, creativity
Here, a wide scope for all-round manifestation opens up. There is room for creativity (in the process of coming up with advertising campaigns for a wide variety of businesses) and for applying your technical skills (when it is necessary to competently plan and clearly organize certain actions).

Ability to defend one's point of view
Advertising is set up to attract the target pharmaceuticals email list audience and increase sales. And if the targetologist sees that the landing page does not generate leads, he may well make suggestions for improvement.

Quite often, for example, on Facebook or Instagram, the site owner chooses caustic colors for fonts from the “eye-catching” series in the WordArt style, or goes to the other extreme and insists on very simple, boring options. Here, a targetologist can give a couple of useful tips.

Showing sufficient empathy and prudence at the same time
It is very valuable if a person is both a good psychologist, who understands the processes characteristic of modern society, and a mathematician, who is able to provide a scientific basis for everything and perform the necessary calculations.

It is precisely these people who are said to be able to “think on different scales.” These are individuals who can detect a subtle hint of dissatisfaction in a seemingly simple review (for example) and immediately pay attention to changes in the customer service process in a certain area.

This is a very valuable quality, especially for a profession such as a targetologist. After all, here you need to switch from one working moment to another a thousand times a day, notice a lot of nuances, manage to make decisions and react.

A specialist may, for example, notice some deviation from the usual behavior of users and search for additional information about it on the Internet. Or suddenly he noticed that people who came for a certain request perform unexpected actions. This means that it is necessary to immediately figure out what the reasons are.

Stick with a specialist who can calmly and quickly switch from one task to another and find solutions.

The ability to insist on one's own way
Persistence is a necessary quality for any targetologist, thanks to which he will be able to fully realize all his abilities and skills.

It is very important to be able to defend your position when it comes to achieving your goal. Often, the results of a specialist's work depend not only on him, and here you have to demand that everyone act to achieve the result.

It often happens that valuable and economically sound recommendations remain unimplemented (while the customer himself does not understand their importance and usefulness) due to the lack of firmness of the targetologist.

Erudition
This is also an indispensable quality for a person whose tasks include constantly generating new ideas. To do this, you need to have a broad outlook and a flexible mind, as well as the ability to quickly navigate large volumes of diverse information.

At the same time, you can draw knowledge from absolutely any sources, books, films, your own observations, etc. A good specialist is erudite enough to discuss various topics.