Expert Markel Martynov, director and 3D animator, will talk about how animation helps solve business problems

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In the world of marketing and advertising, animation has become a powerful tool for creating and promoting brands. Cartoon characters not only attract the attention of the audience, but also help companies form a unique and memorable image. From Mickey Mouse, who has become the symbol of Disney, to the Russian Cheburashka, who helps promote various products and services, animated characters play a key role in shaping brand perception. They evoke vivid emotions, are memorable and create a positive attitude towards the product. In this article, we will analyze why this method works so effectively for market positioning.

In Russia, there are not many examples of cartoon characters created specifically for brands: Moydodyr for a washing powder brand; Matroskin the Cat for a dairy brand. But there are significantly more cartoon characters ameriplan email listfrom Soviet and Russian cartoons, which are usually associated with something familiar and trustworthy for many generations. And there are several dozen global examples of using animated characters for brand positioning, the most striking ones are known to everyone: Quickie the Rabbit for a chocolate drink brand, Chester the Cheetah for a corn chips brand, the characters Red and Yellow for advertising chocolate dragees, etc.

Cartoon (animated) characters can be an effective tool for promoting various brands. Target audiences that are particularly receptive to this approach are children, teenagers, and young people in general. Here are several categories of brands that cartoon characters may be suitable for:

Children's products:


Toys and games : Cartoon characters attract children's attention and help create an emotional connection with the product. Bright and recognizable images make the product more attractive.
Children's clothing and accessories : Animated characters on clothing and accessories make them attractive to children and help parents choose such products more easily.
Children's food : Cereals, yogurts, juices and other products can be decorated with cartoon characters to attract children's attention and make eating more interesting.
Media and Entertainment:

TV channels and streaming services : Using animated characters to promote children's programs and films helps attract younger audiences.
Video games : Animated characters can become recognizable mascots for video games, helping to promote games to children and teenagers.

Educational products and services:


Educational apps and programs : Animated characters can make learning more fun and interactive, especially for younger children.
Teaching aids and books : Including cartoon characters in teaching materials helps to keep children's attention and makes the learning process more interesting.