. Working with feedback

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Monitoring will not yield significant results without responding to mentions: the brand must respond to questions, positive and negative customer reviews.

What does working with feedback give you :

trust and loyalty . Users see that the brand cares about its customers and is ready to solve their problem or answer their question;
touch points . Every comment, review or question is a dominican republic consumer email list chance to tell about the product again;
competitive advantage . Fast and high-quality feedback will show that the brand cares about customers more than competitors;
Engagement : Dialogues with users increase organic interest in your content and increase the interaction rate with your accounts.
Feedback should be provided by an official brand representative, while remembering the Tone of Voice (ToV) - a communication style that matches the brand image.

An example of working with positive and negative reviews of the same event:

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