What is needed to create and promote a channel

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First, you need to register an account (it can be linked to an existing Google account) and prepare the design - add an avatar and a profile header. This will help you stand out from the crowd and show that the channel is developing and publishing content. Users who do not post anything, but only watch and comment on other materials, usually do not change the standard design. Instead of an avatar, they display a colored circle with the first letter of the login (user name).

Next, you will need equipment for filming and software for processing video recordings. The list of equipment depends on what kind of content you are going to create. For example, some shorts are essentially slideshows of several images with superimposed captions and simple transition effects. In other cases, authors equip studios that some film companies would envy.

A budget option for a device for filming would be a smartphone or an outlook email database action camera. Even relatively cheap models can record in a resolution of 1080p at a frame rate (the frequency of frame changes per 1 second of screen time, the higher the value, the smoother the image) of 60 fps. With sufficient lighting, smartphones provide good video quality. To shoot static scenes indoors, such as online broadcasts, blogs and product demonstrations, you need to purchase a special tripod for your phone. It is often supplemented with LED lighting.



Image quality close to professional standards is provided by DSLR and mirrorless cameras, as well as amateur video cameras of the middle and upper price range. These devices can be supplemented with a good remote microphone.



It is advisable to shoot handheld with a stabilizer. It prevents camera shaking. Software processing, on the contrary, does not always provide the desired result. Stabilizers are produced for smartphones, cameras and video cameras.



If you are promoting software products and online services, you will need a screencast application. It records what is happening on the computer screen in real time, along with the sound. For this purpose, you can use Screen Camera .

To process the received materials and edit the videos, you need a video editor. Among the solutions for non-specialists, we can highlight PowerDirector 365, OpenShot and VideoPad. More experienced users choose VEGAS, Adobe Premiere Pro and DaVinci Resolve. On smartphones, you can edit in CapCut, InShot and KineMaster.