What to do if organic traffic drops to zero

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What to do if organic traffic drops to zero
All webmasters or site owners sooner or later face this situation. Traffic drops often occur after installing a new plugin or updating the CMS. But the drop is not always related to work on the site.

What to do if traffic drops to zero?

Step 1. Check whether the flow from organic matter has actually dropped.

You may have mistakenly identified the channel the drawdown is associated with. This way, you risk wasting your time and effort to fix the problem. Moreover, the situation may worsen after your actions.

Step 2. Check for sanctions or filters

If you are convinced that organic traffic has dropped, find the reason. First of all, it is worth excluding the site from being subject to sanctions.

We check through the beta version of Webmaster

Open the beta version of Yandex.Webmaster. If there are messages about fatal errors, then sanctions have been imposed on your resource. In this case, you need to remove low-quality links from the pages.

We write a letter to Yandex

However, the web resource may be subject to restrictions that the Webmaster does not notify about. In such a situation, it is worth writing to technical support.

Go from the Webmaster main page to the "Feedback" section. Then to the "Site ranking" item. Check the "Ask a question to the support service" box:

please indicate your website;

mark the region of promotion;

as an example, write a query for which the resource is not in the search;

Describe the problem in a letter.

If in a response letter Yandex informs crypto email list you that the resource violates certain requirements, for example, it is over-optimized, then you can be sure that this is the reason for the traffic drop.

We check with Seolib service

We check with Seolib service

Open the Seolib website. Select the section "Tools - Sanctions Diagnostics". Go to Yandex.Metrica or Google Analytics, and you will see the traffic on your online resource.

The unexpected drop in traffic occurred when the algorithm responsible for the PF boost was updated. Therefore, in 99% of cases, the drop is due to the imposition of filters.

We are checking information about the introduction of new algorithms

Over time, the algorithms of the Yandex search engine change. If your web resource is not prepared for changes, this may negatively affect it.

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These algorithms will not necessarily be related to filters or sanctions. To stay informed, monitor search engine news. We recommend that you regularly review these sources:

Yandex blog;

Search Engines Guru;

Seonews.

Step 3. Finding the reasons for traffic drop

Have you followed all the steps above and still not resolved the issue? Try the following recommendations:

We compare with Google search traffic

Compare traffic with Google search engine. Maybe there is a drop in this case too.

If so, then most likely there are technical errors. In this case, there are three options:

Option 1. Traffic dropped to 0

This means that there are serious errors that have caused the site to malfunction. What should be checked?

Is the site accessible?

Is it open for indexing?

Are there any incorrect redirects on the pages?

Option 2. Traffic did not drop to 0

This indicates that there are errors, but they did not affect the operation of the site. What to check?

Are the Title and Description tags written correctly?

Are sections and pages that generated heavy traffic open for indexing?

Are there any incorrect redirects?

Are there any errors in displaying content on the site?

How fast does the server respond?