who the company considers to be its main competitors

[nusaiba125]

Common mistakes
One employee works with all audience segments at once. In this case, one of the areas will definitely lag behind. Also, the employee may lose motivation, for example, if you decide to enter the B2C segment, where the volumes will definitely be smaller.
Lack of separate landing pages for different audience segments.
Working with a non-segmented base, when everyone receives the same letters. Often in this case, the company does not have a well-developed CJM, which complicates working with clients at different stages of decision-making.
Lack of priorities when working with clients.
Sales and marketing do not interact with each other and pursue different goals. This is the most common problem when marketing brings in applications that the sales department is not satisfied with.
We solve this problem internally in face-to-face meetings, where we discuss the overall strategy and check how well we are following it in short sprints.
When working with clients, we always brief the sales department at the start to understand:

by what criteria are leads evaluated;
why customers buy;
why don't they buy;
.
This allows us to build a common understanding of the current situation and understand expectations from us as a marketing services provider.

I have often encountered a situation where sales specialists, especially in the B2B segment, ignore online applications and simply do not believe in marketing. The main reason is the lack of communication. Marketing and sales do not have the same understanding of decision-making factors (why the client buys). Without this, a marketer cannot france consumer email list effectively work on a strategy, develop effective landing pages, work with advertising channels, etc.