to remarketing and

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If we add to all this the fact that Google has renounced third-party cookies , well… It really seems that advertisers are in for some very hard times when it comes to advertising on the main platforms, especially when it comes retargeting .

A World Without Third-Party Cookies: Google and Facebook ADS Solutions
At the moment, there are still no definitive answers regarding the russia whatsapp number methods for retargeting in a world where third-party cookies will no longer exist. What is certain is that a series of alternative solutions are being evaluated to ensure that advertisers can continue to launch remarketing campaigns, obtaining a good conversion rate , even without using third-party data.



Let's see them below.

Identity-based solutions
One of the ways to advertise in a world where third-party cookies will no longer exist are systems based on user identity , a solution that is already used today in the creation of personalized audiences on the main platforms using data from CRM, on all customer emails or leads acquired over time.