How can you start working with them? Through segmentation and micro-segmentation , another trend for next year. Segment

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, to motivate the client, you can send special offers with a discount on the goods that he left in the basket. All applications that you receive through this funnel will be distributed between managers, and after the purchase, the CRM will help to further maintain contact with the client: it will send notifications about new products, promotions.

At the analytics stage, the system helps collect data across all channels and shows what worked best for you and where the process can be “pumped up”.

Trend #2: Microsegmentation
Every time you interact with a client, you collect a c ghana consumer email list ertain amount of data: how and where the contact took place, what the clients responded to, whether they “hung” at some stages or showed interest.

This data needs to be used.

:

B2C - taking into account behavior, demographics and preferences;
B2B - by company size or industry.
Moreover, microsegmentation is replacing traditional segmentation , because customers are already expecting more precise, advantageous, and striking offers.

With the help of a CRM system, you can manage micro-segments, identifying even narrower audience groups based on their needs.