What is Newsjacking and how can you apply it?

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Newsjacking is a new marketing technique that, if applied well, can make your brand or company resonate to the point of making it go viral on the web and social platforms.

Rock Content Editor

Jun 18, 19 | 5 min read
newsjacking
Reading time: 4 minutes
Like everything in life, marketing has had to evolve and adapt to current trends.

Consumers behave differently and as a result, some advertising strategies have become obsolete and new and better ones have emerged, like the one we want to show you.

From a literal point of view, Newsjacking translates as "news new zealand phone data kidnapping" and in practice it is a Digital Marketing technique that uses relevant news and developments to spread or expose a brand or product.

What is the process for creating a Newsjacking? 1. Look for the latest news
The first thing is that you must pay attention to everything that happens around you, in order to find news that is very relevant to Internet and social media users.

For example, a concert, the end of a sports championship, a political event or any event that attracts public attention.

2. Find the connection between the news and your brand
Next, you need to create and publish content that echoes this event and includes a message from the brand. For example, a point of view on an event, products or services that resemble what happened.

Be creative and quick to keep your timing, and also be very careful with the tone you give. Being moderate can prevent users from rejecting your post.