According to statistics from Brightlocal.com

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UGC content
User-generated content is a powerful tool for building loyalty and increasing conversions that can be effectively used in B2B.

For example, you could interview customers to share their experiences with your company, or include product questions and answers (FAQs) in your newsletter.
:

On average, customers analyze at least 10 reviews before israel consumer email list getting to know a new brand;

less than 47% of respondents are willing to make a deal with a company rated below 4 stars;

Users spend about 15 minutes reading detailed product reviews before making a purchase.
By using user-generated content, you not only optimize your content creation costs, but also increase engagement and conversion of your newsletter.

Useful material:
Sales via Email Marketing: How to Get a Steady Flow of Leads