The Relationship Between SEO and Social Media

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Here are some tips from our blog on priming content such as digital assets, YouTube videos and social media to perform in SEO:

How to Build a Winning YouTube SEO Strategy
What is Digital Asset Optimization?
Let search intent guide your strategy.
When creating content for any client or program, search intent is our guiding light. It’s important for SEO, because meeting the intent of a particular keyword is crucial in trying to rank for it. But understanding and planning around search intent is also just good marketing.

As I wrote when explaining why intent-qualified organic traffic is the future: “At the heart of every B2B purchase decision lies a motivation. The buyer is trying to solve a problem, or improve a process, or gain an edge over their top competitor. Maybe all that and more. These underlying motivations propel unique journeys that will, hopefully, lead to your brand and solution. But you don’t want to leave it to chance, and that’s why marketing exists.”

The more comprehensively you can address the full breadth armenia telegram data of motivations and intents that your customers commonly follow during their journeys, the more you can distinguish yourself as an indispensable resource at each step. That’s how you build a competitive moat with your content.

At TopRank Marketing, SEO-driven content planning is in our DNA. Learn about our services and how expertly guided strategic content can elevate your brand’s visibility in search.

The future of B2B influencer marketing is here. Grab a copy of the 2025 B2B Influencer Marketing Report to help chart your course with brand-new data and unique expert insight. Or you can read on to learn a little more about what’s inside.

Last year, our annual B2B Influencer Marketing Report found that 85% of B2B marketers were incorporating influencers into their mix. That number was up from 34% in 2020.