Objectives: What are your main objectives?

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Defining our buyer personas helps us better understand the concerns and needs of our customers (current and potential). This makes it much easier to offer our product or service, since we really know how to help them and offer them value. It also makes it easier for us to create relevant content and makes the choice of communication channel more precise.

Buyer personas are created based on research into real data. This information can be extracted from your database, from information provided by the sales and service team, and from forms or interviews.

In our post about the importance of creating buyer personas , we compared a buyer persona to a friend, and in this case we can take up this similarity. When someone close to you sets themselves a new challenge, whether personal or professional, you are not only interested in knowing what that challenge is, but also in why they want to achieve it, so you can help them with whatever they need. The same thing happens with our clients. In traditional marketing, segmentation was based mainly on ukraine telegram number database demographic and geographic aspects, and although these aspects are still relevant today, from a more contemporary view of marketing ( Inbound Marketing ), we are not only interested in knowing what customers need, we also want to know why they need it.

When collecting information, we should not simply use generic questions. The key is to delve deeper into the topic, and in this area, the question "Why?" is the basis.

HubSpot, a leading platform in Inbound Marketing, recommends a series of steps to follow to guide us in creating our buyer personas:

1. Who is the Buyer Persona and how to create it?
General profile: information about your current position, work and family life.