Personalized Email Marketing
Artificial intelligence is widely used in personalized email campaigns to help brands send targeted and relevant messages to their customers. In fact, if you’ve ever received an email from a brand, chances are it was created by AI in some form.
How exactly? Well, AI algorithms can analyze your browsing history and purchasing behavior to create content that resonates with you personally. For example, once the AI figures out that you’re a new parent, you’ll likely receive unique and relevant special offers, such as discounts on baby clothes or strollers.
What's more, AI can advise you on the rcs data canada timing of your email campaigns, ensuring that messages are sent at the optimal time for maximum impact, such as during the hours when an individual customer was previously browsing your online store.
By sending personalized emails that match customers' interests and needs, brands can increase open rates, click-through rates, and ultimately increase sales.
If you’re looking for another way to improve your website’s user experience, consider embedding your Instagram feed on your website. This can give your customers a glimpse into your brand’s personality and keep them engaged with your content even when they’re not actively shopping.
Image recognition for product search
Image recognition using artificial intelligence introduces a new feature for shoppers: product search.