Time to Rethink Creative Hiring Strategies

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2025 will be a milestone in the evolution of job seekers' demands, especially in the creative industry. This is the conclusion reached by our colleagues in the digital market Creon.

Yes, trends are changing and employers are forced to adapt their strategies for attracting and retaining talent.

The key trends determining the development of the market and the behavior of employers and job seekers are:

flexibility as the basis for employer competitiveness. Flexibility is a key request from job seekers who prefer a hybrid work format that combines the advantages of office and remote modes. For middle and senior level specialists, a hybrid schedule with 1-2 days of work outside the office remains a priority;
the rise of freelancing. Freelancing has become a jamaica consumer email list full-fledged form of employment, especially for creative professionals. Employers work with professionals on a project basis, and long-term partnerships with freelancers are becoming a competitive advantage;
Corporate culture: the importance of non-financial incentives. Job seekers increasingly pay attention to non-financial factors: transparent corporate culture and open values, professional development programs, support for mental and physical health, corporate events;
the issue of returning specialists to the office. Being in the office 3-4 days a week is becoming the norm, but the office should motivate and emphasize the company culture. It’s great if there is a gym or a swimming pool nearby, for some employees this can be motivation.
It turns out that in order to remain competitive, it is important for employers to:

provide flexibility;
develop HR brand;
offer additional benefits.
How to develop an HR brand and why it is worth doing is explained by Alisa Trushnikova, HR manager at Completo, in this article.