Fortify your brand’s online presence

[rifat28dddd]

A research paper found that relevant statistics, quotations and citations can boost content visibility in generative engines by up to 40 percent.

Focus on E-E-A-T principles in your content.
I know, I know: another acronym? But believe us, with respect to GEO, adhering to the principles of E-E-A-T (expertise, experience, authority, trust) is VVI. (Very, very important.)

As Kody Van Sistine shares at Search Engine Land, “The more you sound like a trustworthy, authoritative, experienced expert in your content, the more humans and AI want to read, remember and rank your pieces.”



Optimize content for AI and generative engines is about france telegram data more than the piece of content itself. It’s about the context surrounding it: the author, the domain, the brand itself. If your company has an untrusted reputation, or no real online reputation at all, you’ll find it difficult to gain traction with these engines.

“SEO professionals and businesses should invest in brand-building initiatives, collaborate with influencers, provide exceptional customer experiences, and consistently deliver valuable content,” recommends SEO expert Andrew Chadwick. “A strong brand can help mitigate the impact of algorithm changes and promote sustained visibility and growth.”

Stay adaptive with your strategy.
Generative engines and AI-driven search are still in their early days. This is an area that promises to evolve constantly in the months and years ahead. Keeping track of what’s happening, what’s changing, and what matters most requires a significant level of energy and experience.B2B brands need a savvy social media marketing strategy. And this strategy must be designed to handle changes, updates, the whims of algorithms, and audience expectations on each platform.