Scaling without digitalization

[nusaiba125]

Of course, there may be errors on the part of the platform, but sellers should take into account how it should be and promptly contact support to resolve issues, that is, monitor these issues.

. Marketplace business, like any other, requires counting, analytics, and accounting. There is no need to invest new funds without having precise calculations of how this will be expressed in profits or losses in the future, without seeing the whole picture.
It is very difficult and expensive to create a market from scratch . Any algorithm on marketplaces works as follows: the buyer writes a request, for which he is given a certain number of goods. If buyers do not write such requests, then your goods will not be displayed, because there is no demand.

Yes, creating a market from scratch is difficult, but possible, and no matter what existing product you take, it once entered a zero market, but you need to understand what investments in marketing will be required to generate demand among buyers.

Lack of control over the team and results . The kenya consumer email list trending topic now is "getting out of the operating system". In fact, if an entrepreneur does not control the processes that occur in his business, he misses everything, loses, and ultimately everything becomes overgrown with negative factors.

In order to conditionally “exit the operating system”, you need to digitize everything, describe all the processes, understand who controls what stage and when, and who reports to. And then you can talk about “exiting the operating system”, and even then this is not quite the right term
It is necessary to take into account the tendency to whitewash business on marketplaces . It is no longer relevant to illegally import goods from China and somehow sell them. It simply will not work.
It is worth forgetting the ambitions of a craftsman , not an entrepreneur. It often happens that an entrepreneur who enters the platform actually has the ambitions of a craftsman, and marketplaces are a niche saturated with offers, in which there is nothing to do with such ambitions. You can run a group in VK, gather your audience, work for it and with the volumes that you manage to collect. It is entrepreneurs who think broadly and are ready to implement innovations that should enter marketplaces.