When presenting your products and services, use specific numbers rather than vague expressions. For example, instead of “we offer huge discounts,” it’s better to say “our clients receive a benefit of 5,000 rubles.” If you’re talking about a certain period of the company’s work, it’s recommended to write “since 2015,” rather than “over the past four years.”
Inspiring phrases
Phrases such as "this product is reliable and versatile", "this is the perfect model for you" form a positive perception of reality in the client and set them up for a purchase. Every professional seller has several such expressions in their arsenal.
Metaphors
The technique is simple, but at the same time it is capable of having a very strong emotional impact on the consumer.
For example, a lady in a bulgaria email list cosmetologist's office asks what foundation is best to use and says that she always buys the L'Oreal brand. In response, the specialist recommends a product from company X. When the client asks why, the cosmetologist answers: "It's like Red Moscow and Chanel No. 5." And further explanations are no longer necessary.
Metaphor is the use of a word in a figurative sense. With the help of this literary device, the presentation of a product can be made colorful, lively, emotional and memorable.
Demonstration
Types of Parent Brand Archetypes
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Mattress sellers have long offered their customers to lie on the product to feel its quality and make a choice. No car purchase is complete without a test drive. To sell vacuum cleaners, consultants come to their customers' homes and clean carpets, sofas and curtains.
Drawings on A4
Many people perceive information better if it is visual. And some salespeople need to draw diagrams, charts or plans to successfully present their product. Therefore, it is good to have sheets of paper and pencils at hand. They can be a valuable aid in establishing rapport with the client.