Monitoring with YouTube Analytics
In the YouTube Analytics section of your profile, you can monitor all activities on your channel. For example, you can check which videos were watched for how long, or which devices were used. The "Traffic Sources" tab is particularly interesting. Here you can see which sites or apps users access your videos from. Did users find your videos via YouTube search, the Facebook app, or Google? This belgium telegram screening information allows you to determine where you are already benefiting from synergy effects or where you still need to make adjustments to your YouTube strategy.
YouTube Analytics
Advertising on YouTube - yes or no?
As with other social networks, you can also advertise on YouTube. The whole thing can be controlled via Google Adwords, for example by placing an advertising video (“in-stream ads”) or an advertising banner in other videos. However, I think that as a small B2B company you can do without YouTube advertising. A YouTube strategy serves as a supporting measure for your online marketing and should not waste too much money. Even without advertising measures, you can use a large part of the potential of YouTube marketing and save money through YouTube Analytics, YouTube SEO, etc. If you are still interested in the topic of advertising, I can recommend this guide .
In general, yes, YouTube marketing can be worthwhile as an additional channel in business-to-business. Ultimately, however, it is less about whether YouTube is generally a suitable platform for B2B. The question is more whether a company or product is generally suitable for the video format. If you generally make explanatory videos and the like, you can create your own YouTube channel without worry. In this case, YouTube is the ideal platform for sorting and distributing your videos and benefiting from synergy effects.