How to understand that the current CRM is outdated

[nusaiba125]

Many have heard the phrase: "what gets measured gets managed." But few know that it has a continuation: "...even when it is pointless to measure and manage it."

Of course, collecting data for analytics allows you to manage and scale your business if you approach it correctly, but in the real world, things often turn out quite differently.

So, what metrics do businesses track most often?

In the B2C segment , everything is quite simple: they monitor revenue and net gross profit.

In B2B, the situation is more complicated, at least due to differences in the work processes of the sales department, where they calculate conversions, the number of leads, sales, and more.

Since Kompleto is a marketing agency, our team often conducts malaysia consumer email list castdevs, communicates with clients, and also learns from sales department managers how they make management decisions, what principles they follow when building departments, and which business processes, in their opinion, require improvement.

As experience shows, it happens that specialists have collected figures, calculated them for each stage of the sales funnel, but made conclusions without proper analysis.

We need to increase the budget for contextual advertising, because it brings in the most leads!
We need to work with top bloggers, they have an audience of millions!
The email worked, let's send emails every day!
These are actions aimed at short-term benefits, but in the long term they are doomed to failure.

You can increase the budget for a specific contextual advertising bundle; it will work for a month or two, but will not show good results on a permanent basis, just like a collaboration with an influencer.

And you can “burn out” your contact base through email marketing in a month.