Research from Magna and LinkedIn calls for these stereotypes to be discarded

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What should advertising be like in B2B
Still think there is no place for creativity in B2B advertising?

.

Researchers say creativity:

increases interest in product research by 34%;
improves brand perception by 23%;
and strengthens the connection with it by 15%.
49% of respondents said they would be more likely to explore other products/services of a company if they saw more creative ads.

So don't be afraid to joke, add emotion, and think up mexico consumer email list a plot for integrations to attract the audience's attention and be remembered!

This article tells us what kind of content a rational B2B audience trusts .
How to Reach an Adult Audience
The Okkam Creative agency team turned to an audience aged 45 to 60, whose numbers and economic activity are increasing every year.

Their research helped identify 6 ways to get closer to this age segment:

it is worth being concise and using clear messages in creatives;
Don't forget about emotions. Even cats are still around;
increase the relevance of creativity by demonstrating the situation;
use familiar faces in advertising, because everyone has idols;
focus on the brand if it is loved, and on the product if it is unique in its own way;
use simple and transparent humor and convey it to the audience through the hyperbolization of life.
You can get even more insights by studying the research .

Have a successful application!