What is the definition of marketing according to experts on the subject?

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Okay, let's start with the main thing: its definition according to authors and organizations that are influential on the subject.

American Marketing Association
AMA defines marketing as follows:

"... marketing is the activity or group of entities and processes for creating, communicating, delivering, and exchanging offerings that have value to consumers, customers, partners, and society at large."

Royal Spanish Academy
Another important definition of knowing is that of the RAE , which explains that:

"Marketing is the set of principles and practices that seek to increase trade, especially demand."

Philip Kotler
The American professor who is considered the father of modern uruguay phone data marketing explains in his book Marketing Management that it is:

"...a social and administrative process by which groups and individuals obtain what they want by generating, offering and exchanging products of value with their peers..."

Mary Ellen Bianco
One of the first defenders of the Internet and online communications defines us that:

"Marketing includes research, targeting, communications (advertising and direct mail), and often public relations. Marketing is for sales, while plowing is planting for a farmer: it prepares the audience to receive a direct sales pitch