Neural networks can be used to process huge amounts of data and obtain insights for making more informed management decisions.
Thus, Netflix uses neural networks to analyze views and offers the audience films that match their interests.
Improving efficiency
The ability to improve the quality of products, services and customer service and to anticipate customer needs increases overall business performance.
For example, Amazon has a built-in neural network that studies a user's previous purchases and makes relevant recommendations based on them. Thanks to this, customers buy more, and the company earns more.
Where AI can be used to improve business performance
Artificial intelligence is used in areas characterized by an oman consumer email list abundance of accumulated information, for example, in marketing, finance, e-commerce.
Analytics
AI can help identify hidden patterns and trends that are almost impossible to detect “by eye,” and analyze large volumes of data on consumer behavior, preferences, interests, needs, goals, and customer problems.
In the past, services like YouTube collected and provided data, and it was up to you to interpret it.
Today, you can go, for example, to Google Analytics with the AI Insights function, which will not only provide data, but also interpret it, for example, by analyzing CJM.
Let's say you sell event tickets, you have a lot of traffic, but most users don't make a purchase: they click through tabs, study posters, go to the payment page and exit after a couple of minutes. This indicates problems with the interface or the purchase process, which AI will tell you about. Knowing this data, you can test and improve the process to increase the number of completed transactions.