Coming back to our digital marketing, we can divide warm contacts from cold contacts.
When a user receives a communication for the first time, regardless of the medium used, we can talk about a cold contact . The person who reads the communication, or who sees the visual content, does not know the importance of lawyer database sender , and consequently does not associate the message with a familiar subject, which can be a person or a brand. The emotional push that leads a person to perform an action is not only given by the message itself, but by the set of sensations provoked , by the values that he associates with the brand and by the emotions that it manages to evoke.
For this reason, if you send any message, for example a Facebook Ad , to a known subject , he is much more likely to pay attention to your communication. If we are on social media, his attention can be transformed into action and can push him, for example, to share a post, or to like the page.
Facebook: How to Gain Users' Trust
Having an identity recognized by users is very important and is one of the objectives of branding activities. In social media marketing, the mistake is often made of seeing the social network as a closed entity or in any case as the privileged place to start the relationship with users. If we make an effort to open this view and extend it to other means, such as search engines , we realize that the possibilities of intercepting users increase greatly.